SHADES OF THE NEW WEST

Cowboy boots were trending due to the increase in Western films and shows. Durango®met industry needs by launching “Shades of the New West” collection with photography provided by the esteemed western photographer, Bank Langmore.

SHADES OF THE OLD WEST

Durango®launches “Shades of the Old West” paying tribute to the pioneering days of the west.

ENGINEERING COMFORT

1992

Durango® pioneers comfort with its patented Comfort Core™ insole technology.

TRENDING

1993

Durango® emerges in magazines and television after launching the Harness biker boot collection.

AS SEEN ON TV

1994

Durango®’s first television commercial airs.

HOME SWEET HOME

2004

Durango® is purchased by Rocky Brands™ and moves to Nelsonville, Ohio.

OFFICIAL PARTNER OF CMA

2009

Durango® becomes an official partner and sponsor of CMA Fest.

THE DURANGO® REBEL™

2010

Durango® launches the innovative first-to-market Rebel™ collection, a lightweight and extremely comfortable western boot.

REBEL™ WITH A CAUSE

2012

Durango® launches its first Pink Ribbon Lady Rebel boot. To date, Durango® has donated over a quarter million dollars to breast cancer research with the Stefanie Spielman Fund.

HOME OF COUNTRY MUSIC

2014

Durango® comes on board as a supporter and partner of the Grand Ole Opry and 650 AM WSM. The Opry presents the best in country music live every week from Nashville, Tennessee.

BREAKING GROUND

2018

Durango® launches new work western collection, Maverick XP™, featuring our X-treme Comfort Footbed™.

WHAT WINNERS WEAR

2019

Durango® assembles Team Durango® roster of Professional Rodeo athletes and launches performance-driven Rebel Pro™ collection with the patented Dually Shank System™

OFFICIAL BOOT OF THE NFR

2021

Durango® becomes the Official Boot of the National Finals Rodeo (NFR), the richest and most prestigious rodeo in the world, held annually in Las Vegas, Nevada.

OFFICIAL BOOT OF THE DUDE RANCHER'S ASSOCIATION

2022

Durango® becomes the official boot of the Dude Rancher’s Association.

OFFICIAL BOOT OF THE ALL-AMERICAN QUARTER HORSE CONGRESS

2023

Durango® becomes the Official Boot of the All-American Quarter Horse Congress, the world’s largest single breed horse show, with over 26,000 entries, held annually in Columbus, Ohio.